New Age leader Deepak Chopra launched Jiyo, the latest app in a growing trend of “brain hacking” and wellness apps. Pioneer apps such as Headspace and Halo Neuroscience have prompted a wave of new apps such as Jiyo. Despite Chopra’s seeming hop onto the bandwagon of wellness apps, he has, in fact, been advocating for these kinds of apps and practices for a long time now. He opened a yoga and meditation center in Carlsbad, California that has seen tremendous success. He calls Jiyo “purposeful technology”, aimed at tackling the spectrum of wellbeing.

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