Filmmaker Abhishek Chaubey's Udta Punjab, released to critical acclaim after getting into trouble with the CBFC, will be a case study at three business schools.Three business schools have commissioned case study on how an opinion war and a perception battle was fought before the release, the filmmakers have claimed."'Udta Punjab' has been a rewarding struggle for us. We stood for something and that paid off in a very big manner. We are constantly getting queries from various media and management colleges and institutions who want to make a PR case study on Udta Punjab," producer Madhu Mantena said.

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