GOOGLE IS GETTING INTO THE RIDE-SHARE BUSINESS
The Wall Street Journal headline sounds ominous: “Google Takes on Uber With New Ride-Share Service.” But the reality is less dramatic. Google — one of Uber’s early investors — isn’t actually launching a full-fledged Uber rival. Not today, at least.What is happening: Waze, the crowdsourced mapping and navigation app that Google acquired in 2013, is expanding its ride-sharing pilot in San Francisco, according to the WSJ report. The service lets drivers pick up passengers who are traveling in the same direction, or are headed to a similar destination, in exchange for payment.