TOP NBA DRAFT PROSPECT COOPER FLAGG SIGNS ENDORSEMENT DEAL WITH NEW BALANCE

New Balance has signed a major addition to its basketball roster. Duke freshman and potential No. 1 overall NBA draft pick Cooper Flagg has joined the brand with a shoe endorsement deal.

Flagg, 17, grew up in Newport, Maine, about 25 miles from a New Balance manufacturing factory in Skowhegan. The company is based in Brighton, Massachusetts, and Flagg said the local connection played a major role in deciding which brand he wanted to sign with.

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