US RETAILERS TRY TO MOVE BACK-TO-SCHOOL SHOPPING TO JULY
- NEWS Desk Global
- Jul 10, 2024
- 1 min read
While American children may wish summer vacation would never end, retailers want back-to-school season to start earlier than ever -- preferably now -- and are timing promotions ahead of Amazon's Prime Day.
With deals on sneakers, computers, kids' clothing and backpacks, Walmart, Target and Shein hope to entice parents to start back-to-school shopping and capture dollars that might otherwise go to Amazon, which holds Prime Day on July 16 and 17.
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