It is hard to think of another app that has reached such high levels of awareness only a little over a week after its release. Pokémon Go is all the rage. All you need to do is spend any time in a public location to see herds of people walking around hunting for Pokémon. Whether this is a fad or not is hard to predict. One can make a strong argument the decades-old brand and large global following will keep this game around for a while. However, the idea behind this game is where we can spend time looking for trends. AR (Augmented Reality) plays a very minimal role in this game. The only time you use the camera for an AR experience is when you go to catch a virtual Pokémon. However, most gamers I talked to have turned this feature off to save battery life and make it easier to catch the Pokémon. This is not to downplay the AR part of the game and it is true it is giving many millions of people their first taste of AR. However, the big nugget to understand is how the geolocation data is the driver that makes this game interesting.

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