Worries about the potential for weaker than projected iPhone sales have investors skirting Apple stock. These fears are not unfounded, as the tech company recorded yet another drop in smartphone sales at the end of the second quarter. Target also reported a 20% drop in sales of Apple products. However, with the iPhone 7 set to be released soon, both Target and Apple are hoping that people will feel the need to upgrade to the new iPhone. Despite this, Apple faces a significant problem, along with their competitor Samsung. People don’t want to upgrade to the latest model every time it comes out.

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