top of page

BYD LAUNCHES DENZA PREMIUM BRAND IN EUROPE TO SUPPORT EXPANSION

  • NEWS Desk Global
  • Apr 7
  • 1 min read



Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support its expansion in the region and compete with top-end German manufacturers such as BMW and Mercedes.

BYD sold over 4.2 million vehicles globally last year, with more than 90% of them in China. Sales of Denza - once a 50:50 joint venture with Mercedes and now fully owned by BYD - accounted for just over 3% of the group's total sales.

コメント


この投稿へのコメントは利用できなくなりました。詳細はサイト所有者にお問い合わせください。
bottom of page