BYD LAUNCHES LUXURY BRAND DENZA IN INDIA, TAKING ON MERCEDES AND TOYOTA

Chinese automaker BYD launched its luxury brand Denza in India on Friday, joining rivals like Mercedes-Benz and Toyota ​Motor in targeting more affluent consumers in the world's third-largest ‌car market.

BYD launched two Denza models - a seven-seater electric SUV called D9, which will compete with the Mercedes V-Class and Toyota Vellfire, and the Z9 GT, ​a four-door performance EV. The Denza D9 will be priced at $95,600 ​and the Z9 GT at $166,600.

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