CHINESE AUTOMAKERS MAKE TECH-LED PITCH FOR EUROPE'S PREMIUM CAR MARKET

China's automakers are betting European drivers will embrace a new form of premium motoring centred on technology rather than heritage, with brands such as Changan's Avatr and BYD's Denza pitching what they call "intelligent ​luxury".

Having rapidly gained share in Europe's mainstream car market with affordable models and the latest tech, Chinese carmakers now have their sights on a bigger prize: ‌the continent's highly lucrative premium segment.

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