- NEWS Desk Global
DIRECT INDUSTRY SELLING GROWS 12%, CROSSING RS 21,000 CRORE
India’s direct selling industry registered over 12% growth, with its turnover crossing Rs 21,000 crore in 2022–23, according to an annual survey by the Indian Direct Selling Association (IDSA) here on Wednesday. Wellness and nutraceutical products remained the preferred segment, accounting for 73.5% and cosmetics and personal care 11.3% of the gross turnover. The industry recorded an 8.3% CAGR over four years, with the number of active direct sellers reaching around 86 lakh from 84 lakh in 2021–22, the survey says.
The gross industry turnover stood at Rs 21,282 crore in 2022–23. There has been a comprehensive improvement in all areas of the direct selling industry. Total sales have increased by Rs 2252 crore compared to the year 2021-22 which was partially marred by the pandemic.