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HOW UNDER ARMOUR SIGNED STEPHEN CURRY AWAY FROM NIKE

  • NEWS Desk Global
  • Jun 2
  • 1 min read



In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike.

At the time, Nike controlled the vast majority of the NBA sneaker market. Under Armour was virtually unheard of in the basketball space.

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