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PEPSICO SHARPENS ENERGY DRINK FOCUS WITH BIGGER CELSIUS STAKE

  • NEWS Desk Global
  • Aug 29, 2025
  • 1 min read

PepsiCo has raised its stake in Celsius Holdings through a $585 million deal, as the global soda and snacks maker strengthens its energy drink business amid shifting consumer preferences.

The popularity of energy drinks has surged among young U.S. consumers seeking low-calorie, vitamin-infused alternatives to traditional sugar-heavy beverages, fueling deals in the sector.

 
 
 

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