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AI-REFERRED US SHOPPERS BROWSE LONGER, SPEND MORE PER VISIT

  • NEWS Desk Global
  • 14 hours ago
  • 1 min read

U.S. shoppers who use large language models, including Google's Gemini or ​OpenAI's ChatGPT, for purchase recommendations are lingering ‌more on retailers' websites and are more likely to spend, according to May data from Adobe Analytics.

Consumers ​who are referred to retail websites ​from LLMs generated 53% more revenue per ⁠visit than shoppers from non-AI sources, the data ​firm said, emphasizing the need for brands to invest ​in AI-readable webpages.


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