IPL BECOMES A DECACORN AS ITS COMBINED BRAND VALUE CROSSES 10 BILLION DOLLARS
The Indian Premier League (IPL) has achieved decacorn status, with an overall brand value surpassing the $10 billion mark. Currently standing at $10.7 billion, the IPL's brand value has seen a remarkable 28% increase from $8.4 billion in 2022. The Indian Premier League (IPL) has achieved decacorn status, with an overall brand value surpassing the $10 billion mark. Currently standing at $10.7 billion, the IPL's brand value has seen a remarkable 28% increase from $8.4 billion in 2022. Mumbai Indians, with five championships, lead the pack as the most valuable IPL brand at $87 million, followed closely by Chennai Super Kings (CSK) at $81 million, another five-time champion. Rounding out the top five are Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB) at $78.6 million and $69.8 million, respectively. IPL 2022 winners Gujarat Titans (GT) experienced significant growth, boasting a 38% increase in brand value and securing the fifth position, a notable jump from eighth place the previous year.
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