IPL VALUATION RISES TO $16.4 BILLION IN 2024
- NEWS Desk Global
- Jun 12, 2024
- 1 min read
The value of the Indian Premier League (IPL) increased by 6.5 per cent, reaching USD 16.4 billion (approximately Rs 1,34,858 crore) in 2024, as reported by American investment bank Houlihan Lokey. The brand value of the lucrative T20 league saw a 6.3 per cent rise, climbing to USD 3.4 billion (around Rs 28,000 crore) year-on-year.
The increase in IPL's value is driven by a significant title sponsorship agreement with Tata Group, spanning five years from 2024 to 2028, worth roughly USD 300 million (Rs 2,500 crore). The Tata Group is paying about 50 per cent more than the previous deal of Rs 335 crore per season.
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