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PEPSICO WILL BUY PREBIOTIC SODA BRAND POPPI FOR NEARLY $2 BILLION

  • NEWS Desk Global
  • Mar 17
  • 1 min read



PepsiCo said on Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding into the "healthier soda" category at a time when the company is battling falling demand for its traditional beverages and snacks.

Shares of PepsiCo were up 1.6% in early trading.

Young Americans are increasingly turning to healthier sodas and energy drinks as part of a broader shift to fitness and lifestyle products, with rival Coca-Cola expanding its Simply brand to launch a prebiotic soda called "Simply Pop".

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