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STARBUCKS ACCELERATES NEW STAFFING MODEL TO ALL NORTH AMERICAN STORES

  • NEWS Desk Global
  • Jun 11, 2025
  • 1 min read

Starbucks CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain's new staffing and service model, aiming for all 18,000 North American stores by summer's end, rather than the initial plan for just a third of U.S. stores by year-end.

Niccol says the model is a foundational element of his turnaround strategy for the company, as he bets on an improved in-store customer experience to reclaim the sales growth that has eluded Starbucks in recent quarters.

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