TARGET SEES SALES RECOVERY IN 2024, UNVEILS PAID MEMBERSHIP TIER

Target announced higher earnings for the holiday quarter on Tuesday, driven by a smaller-than-expected decline in sales. The company also provided optimistic guidance for annual comparable sales, exceeding Wall Street expectations and resulting in a 12% surge in its shares.

To enhance spending at its stores, Target is relying on same-day services, new product launches, and the introduction of a membership program. CEO Brian Cornell revealed plans to launch a membership feature called Target Circle 360 next month, offering shoppers unlimited same-day delivery.

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