HARLEY-DAVIDSON NAMES TOPGOLF'S ARTHUR STARRS AS CEO
- NEWS Desk Global
- Aug 4, 2025
- 1 min read
Harley-Davidson said on Monday Topgolf's Arthur Starrs would succeed Jochen Zeitz as CEO, to help steer the storied motorcycle maker through U.S. tariffs and slowing demand for its cruiser bikes.
Starrs, currently the CEO of sports entertainment company Topgolf International, is taking the reins at Harley as the sector faces cost pressures on imported parts and components due to U.S. President Donald Trump's broad tariffs.
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