Mahima's initiative of Undercover Rockstars (UCR) is not just about identifying good singers or performers. It has been initiated to foster the love for music and build a group of like-minded people sharing the same passion, music. In order to foster, nourish and cherish this very passion among local talent, Team Mahima puts together unique and innovative productions - skits/ play-acts/ musicals/ song-dance routines etc. with the help of the Undercover Rockstar team. All proceeds of every event, go to benefit a "noble cause" supported by Media Mahima whether it is raising funds to feed the homeless, or supporting programs for special needs children or helping struggling victims of Domestic violence.
This year's Undercover Rockstar Audition finalists have already gone through a strict screening process and only 21 of the entire lot of applicants have made it to the finals which will be held on April 29th and these 21 finalists will battle it out on stage along with the Facebook funkaar wild card entrants. The audience will get to experience a musical jamboree of sorts put together by these wonderful individuals.
Now, here is where it becomes interesting... in the final auditions the participants will perform as a team and also will render their individual performances for the judges (which includes an audience vote weigh-in as well) to pick the 2017 Undercover Rockstar, one each in the male, female and juniors category.